Customer Direct
Customer Direct helps you reach the right customers effectively. An advertisement delivered to the recipient’s home with their name and address gets good attention and takes your message directly to your target audience.
How Customer Direct works
Customer Direct is direct mail delivered to the recipient with name and address.
With Customer Direct, you can send for example brochures, letters, magazines or cards.
You can target your mailings exactly to the audience you want. Use your own customer register or find new customers with the help of Posti’s data sources.
Direct marketing can also be carried out across multiple channels – this way you increase the impact of your message and improve reach.
Tulossuora
Tulossuora is Posti’s and PunaMusta’s comprehensive direct marketing solution. The service covers all stages, from defining target groups to content production, printing, distribution and measuring results.
Tulossuora operates on a results-based cooperation model – you pay for results. We commit to the agreed goals together and share both the benefits and the responsibility for achieving them.
How Tulossuora works
Precise targeting and personalization With Tulossuora, you reach the most potential audiences with messages tailored specifically for them.
High attention value High-quality and well-targeted direct mail engages your customers, strengthens your brand image and increases awareness. For example, it can inspire your customers to buy in-store or online.
Performance and efficiency We always ensure that results are measurable and can be optimized. We agree together on the metrics and goals used to track the success of the campaign. Activation can be measured, for example, with QR codes, coupons, discount codes or personalized URLs.
Good to know
SmartDirect is our partner PunaMusta’s self-service channel for planning and carrying out direct marketing. It is ideal for small and medium-sized businesses with occasional or low-volume mailing needs. Deliveries are distributed to recipients as Posti Customer Direct or Economy letters.
See the instructions for Posti’s direct marketing services.