On this page, you will find the product information and mailing instructions for addressed direct mail, i.e. Customer Direct.
The ordering channels for direct mail items are Posti Pro and the electronic mailing list.
Use Posti Pro for regular and large Customer Direct mailing batches.
That way, you also get the advance order discount.
For occasional mailing needs, place a delivery order via the Electronic mailing list. Do you send addressed direct mail only in small quantities or occasionally? You can send printed messages from our partner PunaMusta’s SmartDirect direct marketing service. In the service, if necessary, you will also get the target group with the criteria you choose. The items are delivered to the recipients as a Posti service.
Delivery
Customer Direct items are usually delivered to the recipients by the fourth business day from the mailing date. When the batch size is 100,000 pcs or more, the service level is extended by one weekday. If you want the items to arrive by a certain date, the posting time must be brought forward.
Pricing
The pricing of Customer Direct is based on batch size as well as the weight and processability of the item. See product terms and prices.
Dimensions and markings of Customer Direct
The size and weight limits of Customer Directs depend on the format and sortability of the items.
Customer Direct, machine-sortable
Small sealed envelopes
Minimum size: 105 x 130 mm
Maximum size: 165 x 240 mm
Thickness: 0,2 x 5 mm
Item weight 5 - 75 g
Large sealed envelopes
Minimum size: 140 x 210 mm
Maximum size: 250 x 328 mm
Thickness: 0,3 – 10 mm
Item weight: 20 – 350 g
You can find more detailed format-specific size and weight limits in the Guide to Machine-Sortable Items.
Customer Direct, manually sortable
Minimum size: 90 x 140 mm
Maximum size: 250 x 353 mm
Thickness: 0,2 x 30 mm
Maximum weight 2 kg
Payment indications for Customer Direct
Items must include a payment indication that is in line with Posti’s instructions. Use of the indications is subject to a valid contract with Posti. Download the files under Download payment indications below. Also read the instructions for use for the markings.
Sending direct mail
If the mailer company uses the Sorting Service, it makes preparatory work easier and provides you with clear and up-to-date mailing instructions. Provide the mailing batch information, such as the payer, product number, quantity, zone and unit or total weight using an electronic mailing list. When using Posti Pro an electronic mailing list will be automatically prepared for your mailing batch.
Put the machine-sortable Customer Direct items in Posti’s blue boxes with the addresses facing the same direction. The items must not be bundled. Mark and unitize the boxes according to the Guide for Batch-Sorted Items. If you are using the Sorting Service, unitize your items according to the instructions given by the service.
Bundle manually sortable Customer Direct items. Mark the bundles and unitize them based on transport units (rolltainer, publication cage or pallet) according to the Guide for Batch-Sorted Items. It is recommended that bundles to be opened are unitized separately. Exception: For batches sent through the Sorting Service, bundles to be opened can be put in boxes.
For further information, check the mailing instructions.
If the mailing has not been done as instructed, a product change that affects the price may be made or an additional handling fee may be added during the receipt inspection.
Posting
The items can be dropped off at Helsinki and Kuopio postal centers by 6 p.m., or you can choose to use the pickup transport service (subject to a charge).
It is possible to drop off items at Tampere, Oulu, Lieto, Jyväskylä, Kouvola and Seinäjoki terminals by using the Terminal Shuttle service additional fee. When items are posted at a terminal, one (1) working day is added to the service level. The items must not be dropped off in a mailbox or at a Posti service point.
See also: Instructions for mailer companies
Other specifications
Posti disposes of Customer Direct items that could not be delivered to the recipient.