Draw insights from customer data

Draw insights from customer data

Posti has long traditions as a supplier of reliable, responsible and factual customer data. Our analysts transform data into insight that helps you create a detailed image of your customers and reach the best customer potential in all of Finland.

  • Unique and reliable data sources from Posti

  • Deepen your customer understanding through profiling

  • Find your most potential customers through rating models

Data sources

Reliable, high-quality data is a prerequisite for efficient sales and marketing. As experts of Finland and Finns, we have access to unique data sources to find the right information for your company.

Analysis of customer data

Profile and rate customers, enrich the personal data in your customer register, reach those changing address and optimize delivery areas. Our Analytics Services provide help in the efficient exploitation of information in the planning and development of business.

Marketing target groups

Enhance the efficiency of your marketing by targeting your activities to the correct target groups. Examples of target groups are families with children, corporate decision-makers or people moving house.

Expert services

Expert services provide help in the efficient exploitation of information and data in the planning and development of business as well as marketing. The service is customer-specific and designed in close cooperation to meet your company’s needs.

Street data

Street Data is a service that collects information on the condition of streets and roads during Posti’s routine delivery and transport operations. The data we collect helps the authorities to improve road safety and provides up-to-date information on road conditions to help the residents of municipalities and road users.