Consumer target groups
Target your marketing to the most potential consumers. We will help you define the target groups and audiences best suited for your company. Create a direct print, digital, or telemarketing campaign.
The Population Information System (VTJ) is an official, comprehensive population register that you can use for targeted, direct print marketing. You reach Finnish customers with precise target group criteria. for example, families with children, owners of holiday homes, or people living in detached houses of a certain age.
Plan in Kontakti what type of consumers you want to reach. Target groups can be tailored with a wide range of criteria, background information, and regional attributes. Kontakti shows you the size and price for the target group in real time, and you can place an order right away.
You can find target groups for printed direct mail and telemarketing in Suomen Asiakastieto Oy's service database and Posti’s customer register for electronic consumer services. Digital marketing can be targeted at movers.
Movers
One million people move in Finland every year! Make sure you reach your current customers and potential new ones when they move. Market at the right time in the right channels, don't just reach out to consumers after the move.
Ensure your marketing message reaches potential customers at the time of the move.
Choose the right time to reach out to movers. For some, it is before the move, for others, afterwards.
You can use the electronic change of address notification form, online advertising, telephone advertising and direct print marketing.
You can reach potential movers through different channels at different stages of the moving process. By combining the most relevant moments with appropriate marketing channels, you can reach both your current and potential customers. Build an effective and catering campaign for movers that reaches them through the right channel, at the right time.
See also the product terms for target group services
Update services
Approximately 20% of consumer register information becomes outdated each year. People change their address, name or phone number.
Do you know how up-to-date your registry is? Test it with a free mini-health check by uploading your registry to the Kontakti service channel.
With the help of update services, you can receive your customers' changed contact information and, for example, information about minors and duplicates. In the updates, we use comprehensive background data from Posti's address information system and the Population Information System.
In One-time update service we'll update the names and addresses. We will not delete anything from your register. You will receive updated data next to the original data and instructions for processing it. You can decide what information you want to update in your system. You can decide what information you want to update in your system.
Continuous Update Service can be executed from the Posti's address information system and the Population Information System (VTJ). You can set the update interval and the information to be updated.
With the Verification Service you can verify individual addresses or consumer customer information. You can also integrate our Verification Service into your own system using the API.
Phone number update service can be ordered as a separate one-time update or connect it to the continuous VTJ-update service. The update primarily uses the SNOY database.
Choose the update service that is right for you
Objective | Service | Channel / Data transfer - OTS | Data transfer - VTJ |
|---|---|---|---|
Test the condition of your customer register | Register health check | Kontakti | Kontakti Tiedonsiirto |
Update your register once | One-time Update Service | Kontakti | Kontakti Tiedonsiirto |
Keep your customer register always up to date | Continuous Update Service | SFTP, API | SFTP |
Verify individual address or customer information | Verification Service | Kontakti, API |
Also see the product terms for update services
Kontakti self-service channel
Kontakti is a portal where you can access our marketing and data services as a self-service. For example, in Kontakti you can:
Buy target groups
Do a free mini-health check
Update your customer register
Make secure data transfers