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Marketing and Data Services
Grow your business by building stronger customer relationships and reaching new audiences with our multichannel solutions.
Greater impact with multiple channels
With our services, you can run direct marketing campaigns effectively in both digital and print. We help you take your ad all the way from planning and printing to the customer’s mailbox. Our solutions make it easy to extend your campaign into digital channels and maximise its impact.
Direct mail with addresses
Ads delivered to a home with a name and address reach the right audience. You can send messages to your current customers and find new ones using Posti’s targeting tools. Printed materials – like brochures, magazines, letters, and cards – leave a lasting impression. Nearly 90% of consumers notice ads addressed to them personally.
Marketing that delivers results
Tulossuora is a new service from Posti and PunaMusta that makes direct marketing easy and impactful. It brings together everything you need – from defining target audiences to distribution and measuring results. We run the campaign with you, based on your goals, and ensure your message reaches the right people.
Optimize your customer data
Consumer data ages quickly as people move and change their contact information. With Posti’s data update services, you can keep your customer database up to date and compliant with GDPR requirements.
Choose the solution that suits your needs:
Test the quality of your customer database with the Register Health Check
Make a one-time update to your customer database with Mail Address Register or Population Information System data
Keep your customer database always up to date with the Continuous Update Service
Check individual addresses or customer data with the Verification Service
Update phone numbers
Target group services
Consumer target groups
With our Target group services, you can reach exactly the right audience. We help you identify potential customers for your business and provide tools that also let you define target groups yourself. You can target your message using several criteria – such as age, location, or even household size.
Reach movers at the perfect time
Movers select new service providers and make purchases. Make sure your marketing reaches them at the right time. We help you target current and potential customers at every stage of the moving process. You can even place digital ads directly on the change-of-address form.
Vehicle owners
Reach the vehicle and driver license holders you need using Traficom’s data. You can easily filter target groups by vehicle make and type, inspection date, or even the owner’s location.
Self-Service Channels for Marketing
Kontakti
Kontakti is a portal where you can access our marketing and data services as a self-service. In Kontakti, you can purchase target groups, send ads, update your customer database and distribute a Public Notice.
Developer Portal
In the Developer Portal, you can integrate your purchasing process and customer database with Posti’s APIs. This lets you automate orders, keep customer data up to date and target your messages more effectively.
SmartAds Manager
SmartAds Manager is a platform for managing and ordering digital marketing services. Your digital campaigns are displayed on the change-of-address channel and in the Muuttoapuri service.
Electronic mailing list
If you only need a one-time mailing, for example a direct mail campaign with addresses, you can place your order through the Electronic mailing list.
Posti Pro
Do you send large and regular mailing batches? Order Addressed direct marketing in Posti Pro – you can also benefit from advance order discounts.
Read our cases
All cases
K-Supermarket’s after-sales marketing campaign for Superpäivät drives sales
After-sales marketing attracts new customers to shop. The Super Days direct advertising campaign by K-Supermarket and Posti has been proven to be an effective way to generate additional sales.
Addressed mailing delivered excellent results for Intersport and Budget Sport
Kesko has a long tradition of using coupon offers. In the summer of 2023, Budget Sport and Intersport implemented an addressed mailing campaign in cooperation with Posti.
Customer Direct helped Neste K's Lomailijat campaign achieve excellent results
The aim of Neste K’s Lomailijat ("Holidaymakers") campaign was to activate passive customers to return to Neste K in summer 2023. Posti’s Customer Direct ensured that the message reached the desired target group effectively.