How do we use these methods?
We use cookies for a variety of purposes, such as:
developing and improving our services
displaying different types of content and functionalities in our online services
analyzing and reporting on the use of our services
targeting marketing efforts and advertisements.
Cookies enable the smooth and efficient use of our online services. For example, they help remember information such as the contents of your shopping cart or your password, so you don’t have to re-enter them every time you visit. They also enable the display of targeted advertising and content, improving your user experience.
The storage duration of cookies varies depending on their type and purpose. For instance, your cookie consent choice is stored for 12 months.
What are other similar data collection methods?
Other data collection methods include, for example:
So-called web beacons: Small snippets of code that can collect information about how you use a webpage. Web beacons are also known as “tracking pixels” or trackers.
Log files: Collect information related to website usage, such as your IP address and browser type.
Local storage: Enables data to be stored on your device for a longer period, which can improve the performance and speed of the site.
Mobile advertising identifiers: Identifiers such as IDFA (iOS) and AdID (Android) are linked to mobile devices and function similarly to browser cookies.
Cookies are categorized into different types, and their purposes are described in the table below.
Strictly necessary cookies | These cookies are essential for the website to function and cannot be disabled. They are usually set in response to actions you take, such as setting cookie preferences, logging in, or filling in forms. |
|---|---|
Analytics cookies | These cookies help us understand how you use our website so that we can measure and improve its performance. |
Functional cookies | These cookies enable additional features and personalization, such as videos or live chat. These cookies are set by us or by third-party service providers whose services we have added to our website. |
Marketing cookies | These cookies help us show you content and advertising based on your interests and the services you use. If you do not allow these cookies, you will still see content and ads, but they will be less tailored to you. |
Marketing cookies are used by both Posti and our partners. Some of these partners act as joint controllers with Posti, meaning both parties share responsibility for processing personal data. Others act as independent controllers, managing their own data processing separately.
Posti and Adform A/S are joint controllers with regard to ID-based identifiers. This information is a random string of numbers used to identify your browser or device and to deliver targeted advertising on websites outside Posti. Adform uses this data to provide and develop targeting services for Posti. Additionally, Adform acts as an independent controller for purposes such as fraud prevention and statistical analysis. Adform does not link the data directly to an individual.
More information on Adform’s privacy practices is available on their website.
Our website also uses third-party cookies and pixels for functional and marketing purposes. These collect information about how users navigate the site and respond to advertisements. This data may be used to:
target advertising based on interests
measure the effectiveness of advertising campaigns
retarget advertising on other websites
display embedded videos on the site.
These partners may act either as joint controllers with Posti or as independent controllers, in which case they process data in accordance with their own privacy statements.
More information about their privacy practices is available directly from each provider:
Meta (Facebook & Instagram): https://www.facebook.com/privacy/center/ LinkedIn: https://www.linkedin.com/legal/cookie-policy TikTok: https://www.tiktok.com/legal/page/eea/privacy-policy/en Google (YouTube ja Google Ads): https://policies.google.com/privacy HubSpot: https://legal.hubspot.com/cookie-policy
User control over cookies
You can manage your cookie settings via the “Cookie settings” link in the footer of our website. You can also change these settings in the OmaPosti app. If you do not want cookies to be stored in your browser or mobile device, you can block them through your browser or device settings. Please note that accepting cookies ensures optimal service functionality. You can also clear your browser’s cookie history, which deletes saved data but does not prevent new cookies from being stored.
Our cookie policy may change over time. Any changes will be published in our cookie statement and will take effect at the time of publication unless stated otherwise.