Marketing and Data Services
Grow your business by building stronger customer relationships and reaching new audiences with our multichannel solutions.
Greater impact with multiple channels
With our services, you can run direct marketing campaigns effectively in both digital and print. We help you take your ad all the way from planning and printing to the customer’s mailbox. Our solutions make it easy to extend your campaign into digital channels and maximise its impact.
Direct mail with addresses
Ads delivered to a home with a name and address reach the right audience. You can send messages to your current customers and find new ones using Posti’s targeting tools. Printed materials – like brochures, magazines, letters, and cards – leave a lasting impression. Nearly 90% of consumers notice ads addressed to them personally.
Marketing that delivers results
Tulossuora is a new service from Posti and PunaMusta that makes direct marketing easy and impactful. It brings together everything you need – from defining target audiences to distribution and measuring results. We run the campaign with you, based on your goals, and ensure your message reaches the right people.
Optimize your customer data
Consumer data ages quickly as people move and change their contact information. With Posti’s data update services, you can keep your customer database up to date and compliant with GDPR requirements.
Choose the solution that suits your needs:
Test the quality of your customer database with the Register Health Check
Make a one-time update to your customer database with Mail Address Register or Population Information System data
Keep your customer database always up to date with the Continuous Update Service
Check individual addresses or customer data with the Verification Service
Update phone numbers
Target group services
Consumer target groups
With our Target group services, you can reach exactly the right audience. We help you identify potential customers for your business and provide tools that also let you define target groups yourself. You can target your message using several criteria – such as age, location, or even household size.
Reach movers at the perfect time
Movers select new service providers and make purchases. Make sure your marketing reaches them at the right time. We help you target current and potential customers at every stage of the moving process. You can even place digital ads directly on the change-of-address form.