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Posti’s ecommerce deliveries become the first in Finland to receive the Nordic Swan Ecolabel. Consumer parcel services are now ecolabelled

3.9.2026

All Posti’s consumer parcel services, including Postal Parcel, Home Parcel and Small Parcel to Door, are now ecolabelled. This enables online retailers to offer customers a delivery option that meets strict environmental requirements.

Summary:

  • All Posti consumer parcel services, including Postal Parcel, Home Parcel and Small Parcel to Door, have received the Nordic Swan Ecolabel.

  • The label is based on strict environmental criteria and continuous improvement of operations.

  • The Nordic Swan Ecolabel helps online retailers offer customers an environmental delivery option that is easy to recognise and independently verified.

  • The Nordic Swan Ecolabel supports online retailers at a time when requirements for substantiating environmental claims are becoming stricter.

The Nordic Swan Ecolabel is based on concrete and measurable environmental actions

The Nordic Swan Ecolabel is not awarded based on targets or promises alone. Receiving the label requires tangible results and long-term development work.

It is the best-known and most highly regarded environmental label in the Nordic countries and is awarded only to products and services that meet strict environmental criteria. The label sets rigorous requirements for areas including the use of electric and gas-powered vehicles, energy efficiency and the climate impact of transport. Its criteria also cover supply chain efficiency, working conditions and road safety. Maintaining the label requires continuous improvement and year-on-year emission reductions.

Responding to stricter regulation and growing customer expectations

The importance of the Nordic Swan Ecolabel will increase further when the EU’s Empowering Consumers for the Green Transition Directive comes into force in September, tightening the requirements for substantiating environmental claims. The Nordic Swan Ecolabel helps consumers identify delivery options with better environmental performance and supports transparent communication. As an environmental label awarded by an independent third party, it also provides companies with a reliable way to demonstrate their environmental actions in line with the requirements of the new regulation.

What does Posti’s Nordic Swan Ecolabel mean for online retailers?

Customers are paying increasing attention to how their orders are delivered. At the same time, online retailers are looking for ways to demonstrate their sustainability efforts transparently and credibly.

The Nordic Swan Ecolabel shows that a delivery service meets environmental criteria assessed by an independent third party. For online retailers, Posti’s Nordic Swan Ecolabel means that it is easier to make an environmentally responsible delivery option part of the customer experience offered through their online store. The label can be displayed at checkout, helping consumers identify an environmentally responsible delivery option. At the same time, an environmental label awarded by an independent third party supports communication in a situation where environmental claims require greater transparency and stronger substantiation than before.

Our instruction page provides guidelines for using the Nordic Swan Ecolabel, ready-made copy and up-to-date materials for your online store checkout.

Instructions and ready-made copy for online retailers

Would you like to offer Nordic Swan Ecolabelled deliveries to your customers?

If your online store does not yet offer Posti delivery options, getting started is easy. Sign an agreement online or request a contact from our sales team. Start using Finland’s first Nordic Swan Ecolabelled ecommerce deliveries and offer your customers an environmentally responsible delivery option.

Become a business customer

Ecolabel 4111 0004