Used electronics are an underutilized resource in e-commerce, with huge potential for both sustainability and business growth. Now, Posti and Finnish software company Fixably are teaming up to help businesses turn old devices into cash flow and build more responsible online shopping experiences.
Their new solution combines Fixably’s Flip1 payment service with Posti’s logistics and circular economy expertise.
How can an old phone become a payment method?
Flip1 changes the way we think about payments. It allows customers to use an unused device, like a phone or tablet, as part of their payment in an online store. The value of the device is deducted from the price of a new purchase.
For businesses, this opens up new sales opportunities and enhances the customer experience. Flip1 brings trade-in logic into digital commerce, making it easier to buy: customers can swap old for new with just one click.
Posti plays a key role in the process. It handles the entire journey of the device from the customer back into circulation. That includes logistics, device identification, refurbishment, and delivery to a new user. The service is scalable and compatible with existing e-commerce platforms.
“Flip1 makes circular economy a real part of the shopping experience. It’s a practical way to extend product life and reduce electronic waste,” says Elina Gustafsson, Head of Circular Economy at Posti.
“With Flip1, used electronics can become a payment method in almost any online store,” adds Annukka Matilainen, COO at Fixably.
The first pilot is already underway with Finlayson’s online store. The goal is to test the service in practice and gather insights to refine and scale it for broader use.
A new value-added service for businesses – competitive edge, sustainability, and cash flow
Flip1 gives companies a new way to boost conversions, stand out with sustainability, and explore fresh business models.
“We can process large volumes of returned products efficiently and securely. At the same time, we offer solutions that meet the fast-evolving needs of the circular economy market,” Gustafsson explains.
Flip1 isn’t limited to phones. The service can be expanded to other electronics like laptops. According to Matilainen, it’s a scalable and replicable model that meets growing demand for sustainable consumption options.
Posti is also equipped to deliver circular economy services across industries. Whether it’s trade-in programs, Device-as-a-Service (DAAS) models, managing returned products, or repurposing unsold inventory, Posti’s logistics and circular solutions are already supporting companies in electronics, textiles, and furniture—combining sustainability with business value.
The Future of Commerce Is Circular
This collaboration around Flip1 is just the beginning. The pilot with Finlayson provides firsthand data and customer insights to help tailor and scale the service for different industries.
“Technology can guide us toward more responsible choices by making them easy to act on,” Matilainen sums up.
In the future, the winners will be those who combine smooth customer experiences, sustainable solutions, and new ways of doing business—today and tomorrow.
Let’s make circular economy a reality – together.
Learn more about Posti’s Circular Economy Solutions