E-commerce sales to Japan

Information for your reference

Finland and Finnish products have a strong reputation in Japan. Japan is the world's fourth-largest market, with more than 87 million potential buyers ready to buy products, including Finnish products. The total value of e-commerce in Japan was EUR 90,000 million in 2016. This is an opportunity you shouldn't miss!

We have gathered important information on sending goods to Japan into a concise package for downloading.

Verkkokauppatoimitukset Japaniin

Sending goods to Japan is easy

  • You can print all the required shipping documentation and address labels with Posti SmartShip.
  • The average delivery time from Finland is 2-4 working days (ex Helsinki).
  • EMS items are delivered to the recipients' homes seven days per week.
  • We cooperate with Japan Post, which has a network of some 24,000 post offices.

Flying Lynx and Posti give you quick and easy access to the Japanese consumer market

Flying Lynx has created a convenient channel for offering products to the Japanese market. Rakuten Finland Market allows you to:

  • Sell your products directly to Japanese consumers on Rakuten, the largest sales channel in Japan
  • Your company will have its own independent brand page as well as product cards on the Rakuten online store
  • The products are delivered to customers using Posti's reliable EMS service

NB: An import license is not required in Japan when products are sold from Finland directly to Japanese consumers.

Read more about the Rakuten Finland Market