Did you know that we operate in Sweden, providing logistics services to businesses? Until now, we have been known as Aditro Logistics, but that is about to change. From now on, Posti will be Posti not only in Finland but also in Sweden.
We believe Finnishness brings out more positive emotions in our beloved neighboring country today. While friendly competition between our nations will surely continue, unnecessary rivalry and tension can be left in the past. By working together, we can achieve so much more.
Together – Tillsammans: Käärijä and Miriam Bryant
The introduction of the Posti brand in Sweden is all about collaboration and unity, and we are celebrating it in a very special way. In the spirit of cross-border cooperation, Finland’s own Käärijä and Swedish-Finnish singer-songwriter Miriam Bryant have joined forces to create their own version of Sonny & Cher’s classic I Got You Babe.
Beyond love, I Got You Babe represents the power of support, trust, and partnership—values that are more important than ever today. The music video for the song brings together athletes, politicians, and everyday people from both countries.
Miriam Bryant shares her thoughts on the project:
"So many aspects of this project resonate with me: the collaboration, the song, and the concept of the music video. This project felt like a fun and natural way to continue exploring my ‘Finnishness.’ Everything fell perfectly into place, and I’m excited that the campaign is now live – it’s a great example of Finnish-Swedish collaboration!"
Käärijä adds:
"The time has come to bring Finland and Sweden together. I hope this song brings us Finns a little closer to the Swedes. I've also wanted to collaborate with Miriam for a long time, and now, we finally made it happen."
The message of I Got You Babe also reflects values that are important to Posti and our employees. We believe that together, we are stronger. We support one another, keep our promises, and stand by our colleagues and customers.
Watch Käärijä and Miriam Bryant’s duet and music video here!
What does Posti do in Sweden?
Helps businesses with warehousing and internal logistics.
Provides staffing services that give companies flexible access to logistics expertise.
Ensures smooth and reliable parcel deliveries from e-commerce businesses to Finland and the Baltics.