Unaddressed direct marketing

Home Direct is delivered inside Postinen’s wrapping to entire postal code areas. It is delivered in basic delivery to all households in the area that do not have an advertising ban.

If you do not want your item to be delivered inside Postinen, select Home Direct Premium. In this case, we will deliver your message as a separate item. You can choose the following services for Home Direct Premium:

Full delivery: your message will also be delivered to companies in the area. In addition to companies, the delivery covers households without an advertising ban.

Public notification: your message will be delivered to companies and all households in the area, regardless of a possible advertising ban.

Target groups: you can target your message within a postal code area on the basis of language, small houses or maximum reach delivery.

Unaddressed direct marketing in a nutshell

Pricing

The price of unaddressed direct marketing depends on:

• Weight of the item

• Batch size

• Timing of the order

• Postal code area (area A, B or C)

Postal code areas are divided into three different price areas according to population density and cost level.

How to send an unaddressed direct marketing item

If your mailings are regular and recurring, buy an unaddressed direct print item, i.e. Home Direct, in the Mailing Desktop (PTP) service. If your campaign is a one-off campaign, place the order in the Kontakti service. In Kontakti, you can create an entire campaign from content creation to delivery.

Delivery

Unaddressed direct marketing items are always delivered to entire postal code areas. The delivery days for Home Direct are Monday and Wednesday. The delivery day for Home Direct Premium is Tuesday until March 31 and Wednesday and Friday starting from April 1, taking into account the regional differences caused by different delivery models.

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