Unaddressed direct marketing

An advertisement, coupon, product sample or free distribution paper – with unaddressed direct marketing, you can reach all households in a specific postal code area or even in all of Finland at an affordable price.

Create an unaddressed direct marketing campaign

Order an unaddressed direct marketing campaign from Kontakti.

New customer?

You must be contract customer to use the service and tools.

Home Direct is delivered inside Postinen’s wrapping to entire postal code areas. It is delivered in basic delivery to all households in the area that do not have an advertising ban.

If you do not want your item to be delivered inside Postinen, select Home Direct Premium. In this case, we will deliver your message as a separate item. You can choose the following services for Home Direct Premium:

Full delivery: your message will also be delivered to companies in the area. In addition to companies, the delivery covers households without an advertising ban.

Public notification: your message will be delivered to companies and all households in the area, regardless of a possible advertising ban.

Target groups: you can target your message within a postal code area on the basis of language, small houses or maximum reach delivery.

Unaddressed direct marketing in a nutshell

Home DirectHome Direct Premium
I want to reach a specific postal code area
I want the item not to be delivered inside Postinen
I want the item to be delivered to households in the area that do not have an advertising ban
I want the item to also be delivered to companies in the area (Full delivery)
I want the item to be delivered to all companies and households in the area (Public notification)
I want to target a specific group within an area based on e.g. language (Target groups)

Pricing

The price of unaddressed direct marketing depends on:

  • Weight of the item

  • Batch size

  • Timing of the order

  • Postal code area (area A, B or C)

Postal code areas are divided into three different price areas according to population density and cost level.

How to send an unaddressed direct marketing item

If your mailings are regular and recurring, buy an unaddressed direct print item, i.e. Home Direct, in the Mailing Desktop (PTP) service. If your campaign is a one-off campaign, place the order in the Kontakti service. In Kontakti, you can create an entire campaign from content creation to delivery.

Delivery

Unaddressed direct marketing items are always delivered to entire postal code areas. The delivery days for Home Direct are Monday and Wednesday. The delivery day for Home Direct Premium is Tuesday until March 31 and Wednesday and Friday starting from April 1, taking into account the regional differences caused by different delivery models.

More information and detailed instructions

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  • Clear prices
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