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Reach your target groups through digital marketing

Advertise online to movers and e-commerce customers through programmatic buying – Posti’s cookie data helps you reach the right target group.

Who is the service designed for?

Posti’s cookie data helps you target the advertising of your product or service online at the right time to the right target group.


Our target groups are extremely precise. We are also constantly developing new target groups and more precise targeting.

We collect cookie data on the visitors of Posti’s website and services. The data is formed into target groups to target display advertising through programmatic buying. At the moment, we are collecting cookie data on people moving house and online shoppers, and the groups are available for purchase in Adform and Doubleclick. You can target display advertising to movers who have used the service within the past week or even more than a month, and to private customers or companies shopping online and tracking their parcels ordered a from Finnish or foreign web store in Posti’s item tracking. We are constantly developing new target groups and more precise targeting.