Supplement unaddressed direct marketing with digital advertising
Use digital marketing to approach the households beyond the reach of unaddressed direct marketing.
Who is the service designed for?
When you want to deliver the message of your unaddressed direct marketing to households that have banned the delivery of advertisements, hybrid marketing, in other words using digital marketing to reach such households, is the solution for you.
Target your digital marketing by using coordinates and IP addresses at map grid level.
Our direct marketing and digital services can be combined in various ways to reach households with advertising bans, for example. Posti is aware of all the households that have banned the delivery of advertisements. Once this information is introduced at map grid level, it can be used in Adform as targeting data. This enables you to target unaddressed direct marketing contents as display advertising based on map grid coordinates and IP addresses to areas with high numbers of advertising bans.