Who is the service designed for?
Are you already aware of people you wish to reach but have been unable to do so? Or would you prefer to discover your target group with the most potential? Our services enable you to reach both groups.
Identifying the right target groups and targeting your marketing operations accordingly will considerably increase the efficiency of your marketing.
We can pick out a consumer target group with the desired criteria or profile your current customers to make the definition of target groups for new customer acquisition even more efficient. Profiling helps create a detailed image of what your customers are like and what features set them apart from the population or another comparison group you have selected.
In the targeting, we use the databases of the Population Information System (VTJ) and Finnish Transport Safety Agency (Trafi) or other extensive marketing registers. You can select the targeting criteria, background information and regions according to your needs. We also provide data related to demographics, life situation, housing and cars, for example.