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Find your most potential customers through rating models

The rating model ranks your customers to help target your marketing campaign to the best possible target group.

Who is the service designed for?

We recommend using the rating whenever you are using targeted marketing. Rating models work extremely well if you want to reach a precisely limited target group, such as individuals interested in a specific product or service or individuals similar to your best customers.

Benefits

The rating helps you target your marketing campaign to the best possible target group.

The rating model ranks your customers based on a statistical analysis. In addition to your own data, the models can utilize the diverse data of Posti, whereupon the best potential can be identified from the entire Finnish population.

  • Identify the best customer potential nationally

  • Reach the individuals most in need of the product or service

  • Find the individuals not reached by the traditional limitation of criteria