Enrichments help you customize your marketing communications

Enrichments provide information on the habits and behavior of your customers, help you retain your customers and increase sales.

Who is the service designed for?

Enrichments are a perfect targeting tool for your segmentation or marketing communications when you need customer information such as whether they own a car, their family type, income level, housing, etc.


Enrichments offer additional power and customization for your marketing, develop your customer knowledge and improve your customer service. In addition, enrichments help your company identify cross-selling opportunities.

Enrichments are additional data linked to your customer register on an individual level. They help you know your customer better and serve them more individually. Enrichments can be easily added in connection with updating the customer register. Posti has an extensive assortment of enrichments, both from Posti and its partners.

  • Improve your customer knowledge and service

  • Identify cross-selling opportunities

  • Target and customize your marketing communications

Choose the suitable enrichments for your company

Select the best enrichments for your company in our enrichment service. If you want to be sure that you have the best enrichments for your business, we recommend that you start with the enrichment profiling of your customer base. The profiling of the customer register divides the customer register based on the enrichment data. The profile result will be a suggestion for the most useful enrichments for you.

Send a request for proposal (RFP) and we will help your company find the most efficient solutions for reaching customers

You will receive insight on data to promote your business, reach your target group at the right time in both digital and printed channels and always have the most up-to-date data on your customers.