Moving houses is a time when a marketer should stay alert. There are many things to remember when moving houses, and consumers make all kinds of different purchases.
Before the move, consumers ensure they have electricity, Internet connection and insurance for the new home. People also often think about comparing the prices of these services, which means continuing an existing customer relationship may be endangered. Movers often need renovating services and supplies, storage space or cleaning services, for instance. After the move, people focus on interior design, buying new furniture, home appliances and other accessories for the new home. In addition to purchases, moving also marks a ‘new start', which might mean the people are looking for a new gym or choosing their favorite of the local shops, pharmacies and shopping centers.
Posti helps you to reach movers
Posti’s services will help you to reach both current and potential customers moving houses at different stages of the moving process and through different channels. We are the only player in Finland able to provide change of address information already before the move actually takes place. By combining products, we can create just the perfect way for your company to reach the movers at the right time and through the right channel, for instance through an electronic change of address notification form, online advertising, via telephone or printed direct marketing.