Customer profiles deepen customer understanding
Customer profiling is an excellent tool in building an overall image of your customer base and in deepening customer understanding. Detailed customer profiles facilitate the development of products, services and customer service. At the same time, customer profiles can be used when planning customer communications and marketing as well as in identifying suitable marketing target groups for new customer acquisition.
Sometimes it may be useful to target the profiling to only a restricted customer group. This makes it possible to dig deeper into, for instance, the most important customers of your business, the users of a certain service or another interested target group and plan suitable actions for these customers in specific. At the same time we see what features set the customers of the target group apart from your other customers