Do you want to target your message only to certain types of residential areas, couples planning to have a family or car buyers loyal to a certain make, for instance? This can be done with Posti's pre-prepared classifiers.
The Nordic conzoom® classifier provides information on the socio-economic situation of households as well as consumers' behavior and attitudes. The neighborhood classifier divides Finnish residential areas into ten different groups and 31 classes. Statistics based on grids together with value and consumer behavior data by TNS Gallup provide the basis of the classification, which means the classification includes consumers' opinions and attitudes, among other things.
conzoom® can be imported directly to the customer base, which means it can be exploited customer segmentation, register profiling and in all communications and marketing directed at own customers. The classification can also be used in new customer acquisition in addressed and unaddressed printed direct marketing. You can do the target group extraction for the printed direct marketing campaign directly through our Kontakti tool.
The phase of life classifier is a unique classification method that enables proactive marketing, for instance. Finnish households are divided into seven main classes and 39 subclasses. The main classes provide information about a person's current and logical phase of life and the subclasses about the probable direction of change and susceptibility to change. The phase of life classifier creates new opportunities for customer relationship management.
We can distinguish persons who are loyal to their current brand and persons who prefer premium or budget brands, for instance. The brand loyalty classifier also identifies persons who used to be loyal, who changed the brand recently and who returned to the brand.
With the inspection timer, you can communicate with your customer at the right time. The inspection timer looks into the earlier inspection behavior of the person to be invited and recommends the optimal time to send an inspection invitation. Correct timing is a significant part of the efficiency of a marketing message