Enrichments are additional data linked to your customer database on an individual level. They help you know your customer better and serve them more individually. Enrichments can describe the demographic data or behavior, for instance.
More efficient marketing
Enrichments help in the segmentation of customers and in the targeting and personalization of customer relationship marketing and communications to make the message more efficient. Personal communications that suit to the recipient's situation promote the maintenance of the customer relationship and cross-selling to your existing customers.