More accurate customer information through profiling
On the basis of profiling, you can learn many things about your customers, such as
Profiling from the Vehicular and Driver Data Register yields not only the person's basic information but also information about their current and previous car.
Profile information can be generated separately for different groups, such as persons who no longer are customers, customers that have bought a certain service or key customers. It is also easy to build comparison groups according to your wishes; in addition to the default (the entire population), this could be residents living in the impact area of your store, for instance.